Five tiers, $2,500 to $50,000
Get your sauce in the show.
In-show tasting, a branded video every month of the lead-up, logo on the website and program, a discount code, and 2 industry comp tickets.
Tasting, content, and the founder.
Everything in Mild, plus an interview with your founder, lobby signage, an onstage shout-out, a pre-show tasting night, and 4 comp tickets.
Your weekend, your sauce.
A dedicated weekend where yours is the only sauce in the show, with pre-show tastings, bottle sales, raffles, attendee leads, and 8 comp tickets.
Weeks of tasting and sales.
Featured for 2 weeks with on-site sales and tastings, expanded content, 12 comp tickets, and a private performance for your team.
The whole run is yours.
Presenting billing, your sauce exclusive in every show, nightly tastings and sales, our biggest content package, 24 comp tickets, and a private performance for your company.
What each tier includes
Every tier helps cover the 4-week run, production, and actors. Pre-show tastings can be run by your own reps or by our team. Private performances are invitation-only, for your guests.
Let's build something custom.
Pick the pieces that fit your brand, and we'll shape the partnership around them. We're looking for partners who are as excited about this as we are.
Piece by piece vs. all in one room
What it would cost to build the Hot tier yourself, using typical 2026 rates.
- Your sauce tasted by every guest, in the show
- An exclusive weekend with no other sauces
- A shared list of attendees
- 8 industry comp tickets
- Monthly branded videos through the lead-up
- An interview with your founder
- Pre-show tastings all weekend, run by your reps or ours
- Bottles for sale and raffled in-show
- Your sauce tasted by every guest, in the show
- An exclusive weekend with no other sauces
- A shared list of attendees
- 8 industry comp tickets
Estimates use typical 2026 US rates; actual costs vary by market and scope. Sources: The Hot Pepper vendor forum (booth fees); Creator Blitz, Conbersa and Fueler (UGC, creator and influencer rates); Femme Fatale Media and Air Fresh Marketing (ambassador rates).
Better than a booth
Every guest tastes it
No walking past a booth. The tasting is part of the show, so the whole room tries your sauce.
They remember it
Your sauce lands at a moment in the story. Guests leave with a memory tied to it, not a sample cup.
Content is built in
A branded video every month of the lead-up, without hiring and managing separate creators.
One partner, one plan
Tasting, video, sales, leads, and tickets from one team, instead of five vendors and five invoices.
Any sponsorship can be split into 6 monthly contributions.
Want a mix that isn't on the menu? Every package can be tailored. Tell us what matters most to your brand, and we'll build the tier around it.
Let's talk sponsorship